Your employment brand is your starting point to your TA and TM strategy and spend. In today’s job search, a candidate will hear about a job, research that organization, talk to people within the organization and determine whether to apply or not. The social contract between the company and employee has changed, people do not place the same value on the organization’s size and history. Today, the company’s values, people, and culture are at the forefront.The story you tell about the values of your organization and what it means to work there are essential elements of a successful culture and organization.
Metrics of Success
- Website Traffic
- TA Effectiveness
- Social Media Metrics
- Offer to Acceptance Ratio
- New Employee Performance
Your employees’ attitudes go directly out to the marketplace and can influence those looking for employment with your company.
- What percent of your top talent was referred by employees in your company?
- What percent of your employees engage in promoting your company’s openings on social media and in the marketplace?